Technichal Story About Latest “Mayabazar”……..!
First time in” INDIA” to do the experiment on black and white film to change it to “Color Version” and with “DTS” and “Full Scope”. Telugu Film Industry is proud to say that the victory of their Mayabazar. So what is the story behind Color “MAYABAZAR”.
Relishing the grandeur of colorful Mayabazaar is one memorable thing and interviewing the man behind this dream is totally a greater experience. The man is Jagan Mohan, the Media Head of Goldstone, the visionary, who drove this entire show from start to end. He shared his experiences of gluing colors to Mayabazaar in an exclusive chitchat with me this afternoon. Let us sail into this great wonder of world cinema (yes it is…..)
Vijaya Vauhini had sold the rights of this movie to Vijayawada based Venkataratnam who holds the banner Vijaya Pictures. A person by name Srinivas owned this from Vijaya Pictures in due course of time and finally Gold Stone acquired rights from him. The colorization of this film took about 6 months and cleaning up of audio by erasing unnecessary and disturbing sounds and shaping it with DTS took 1.5 months. Totally, the final output of our dream has come out after 7.5 months. 165 technicians have worked on this day in and out. We worked on 2, 44,000 frames where each frame used to take 15-20 minutes on an average to color up to the perfection with 165 experts.
Challenges faced while dealing with its sound track:-
That’s quite interesting. The sound of Mayabazaar was mono and that too recorded in Live Orchestra. When we decided to upgrade its quality the first challenged we faced was its LIVE effect. Today’s musicians and sound engineers have got accustomed to equalizers. But that is not there here. So we had called for many music experts to aggrandize the effect of sound and BGM (back ground music) with new recording and mixing. We also took care in getting it glued to the flavor of original. Finally we got succeeded.
Budget incurred on this project totally:-
For colorization, DTS and stretching it from 35 MM to Full Scope, we spent around Rs 8 Cr. It is first of its kind in the world that an old film getting DTS and stretch from 35mm to full scope as a part of restoration and development.
The standards of colorization we have at present and possibilities in future:-
Today is not like yesterday and tomorrow will not be like today. The technology improves from time to time. The quality of films down the line those come in this genre will be far better.
Next Up coming projects:-
We are working on Patala Bhairavi, Jagadeka Veerudu, Appu Chesi Pappu Koodu, Missamma, Gundamma Katha, Rechukka Pagati Chukka, Chandraharam, Pelli Chesi Choodu, Shavukaaru, Swayamvaram (1980 release) etc..We owned these films from Vijaya banner.
Ready To Release:-
‘Gundamma Katha’ and ‘Missamma’ are ready to come out. They are at present ready for TV resolution.
What is the bench mark for you in gluing colors to Maya bazaar? Is that Mughal E Azam?
We are far ahead of Mughal E Azam that used just 65,000 colors. We used 16.7 million color shades. Just see the difference and conviction one gets while watching on big screen. Every colored frame will be on par with reality. Akkineni Nageshwara Rao garu told us after watching the movie, ‘I feel Mayabazaar was a color film all these years but people misled us by showing only B and W version and hiding color one”! That’s the conviction everyone gets while watching this flick.
Do you feel this color Mayabazaar add value for next generation?
A. Definitely. No child in new generation watches a black and white flick. Coloring Mayabazaar is nothing but pumping life into it for another 100 years or more through our future generations. My daughter is the best example for this. I have tried several times for making her watch Mayabazaar. But she negated looking at the black and white flavor. But now she is watching it, as it’s in color and ‘sounding’ contemporary with all effects.
When is this color Mayabazaar coming on to screen?
It’s releasing on 30th of January 2010 with 60 prints state wide. Overseas screening rights are yet to be sold. The interested parties for overseas rights can contact us at Hyderabad @ 09963935551 (Jagan Mohan, Media Head, Goldstone), 09963275500 ( D P Srinivas, Executive Director, Goldstone) and 08008200220 (Suresh Kumar, Co-Ordinator)
We can say that 2009 has scene the technical wonder Magadheera on Telugu screen, it is going to be Mayabazaar in 2010. Enjoy…!