Aamir Khan’s frequent visits to Europe had put everyone under the impression that he was on an extended holiday. But the truth is, Aamir is neck deep in work. He is busy with his home production Peepli Live and doesn’t want to leave anything to chance.
Peepli Live, directed by Anusha Rizvi, is the fourth film being produced by Aamir – Lagaan, Taare Zameen Par and Jaane Tu Ya Jaane Na were the other three – and he has been meeting the heads of various production and distribution houses.
The actor is keen to set up a new distribution pipeline that could be used for his future films as well.
While there is already a huge audience abroad for Hindi films, there is a sizeable segment that loves watching world cinema.
These films are specially distributed and watched in specific art-house theatres that don’t generally release Hindi films.
When Aamir realised this, he travelled across Europe to check out the market there for his films. A source says: “During his first visit, Aamir received a very encouraging response. That’s when he decided to explore the market further.” Peepli Live, which is Anusha’s debut directorial venture, is a satire on the farmers’ suicides and the subsequent media and political response.
Well, here is hoping Aamir shines in Europe as well.