hi friends, Hello, Hollywood. On the heels of the Foursquare-Bravo TV deal, news of several additional major media partnerships involving the location-based social networking app have dropped this evening.
According to various reports, Zagat, Warner Bros., HBO, the History Channel and ExploreChicago have all been added to Foursquare’s media and entertainment mix. Here are the partnerships that appear to be live or coming very soon:
The New York Times is reporting that Foursquare has signed a deal with trusted restaurant review service Zagat. Zagat’s official Foursquare page is already live and includes official Zagat rated tips and recommendations that users can add as to-do’s to their Foursquare experience.
Zagat is calling the partnership, “Foodie Love,” and there’s even a new accompanying foodie badge. What’s also interesting is that Zagat.com is extending the partnership beyond Foursquare and starting a “Meet the Mayor” online interview series that will feature discussions with prominent Foursquare mayors.
Foursquare’s relationship with Zagat is clearly an answer to Yelp’s introduction of check-ins, especially given the trusted and prestigious nature of Zagat content.
Earlier this evening we received some intel in our inbox about a Warner Bros. partnership with Foursquare around the studio’s upcoming movie, Valentine’s Day. Per Foursquare’s other big media partners, the deal includes content in the form of tips and to-dos, but these are themed around romance and Valentine’s Day activities. Of course, it wouldn’t be Foursquare without a badge to go with the campaign.
The Valentine’s Day Foursquare page includes text that reads, “Visit and check-in on Foursquare at any of the locations on our Valentine’s Day inspired list of the most romantic places in New York City, San Francisco, Chicago, Los Angeles and Boston to get a Valentine’s Day badge! Then go see the movie, in theaters on February 12!”
We found HBO’s Foursquare How to Make it in America page via AdAge. The series premieres on February 14th, and although HBO isn’t ready to go on the record about their Foursquare relationship, a page packed with show-related tips is already live. The deal appears to be structured in a similar fashion as the others, and includes the addition of show-specific badges for “Culture, Living, Cocktails, and Nightlife.”
The idea seems to be that viewers can turn fiction into reality and live like the show’s main characters, Ben and Cam, who are “two enterprising Brooklyn twentysomethings as they hustle their way through New York City, determined to achieve the American Dream.”
More Major Media Deals:
AdAge is also reporting that the History Channel is exploring similar options with Foursquare, and thanks to a tip sent in via email, we uncovered an ExploreChicago page that is reminiscent of Metro News’ relationship with the location-based game.
ExploreChicago happens to be Chicago’s official tourism site, and the deal includes three Chicago-themed Foursquare badges (which we believe to be the ones above) that users can unlock by checking-in across the city.