Indian Railways Official Website indianrail.gov.in makes Rs 10 Crore from Adsense ads and other ad networks.It offers everyone with Ticket Reservations and related services, like the PNR Enquiry, Train Calendar, Train Time Table etc which are very much useful for the millions of travellers all over India.
indian railways website
According to Amithbhawani, the Indianrail.gov.in website receives Daily Page views of around 10,86,956 ie around a million page views all the pages showing different advertisements like Google Adsense, CPM ads from admagnet, Pop up Ads etc. The lowest the CPM Ad agencies pay for the advertisements is 0.10$ and on an average big branded websites meet at least 1$ CPM rate because of direct advertisers and targeted visitors with high budgets. Now this 1$ CPM rate would mean that the Indian Railways gets paid 1 USD for every 1000 page views, while the Pop-up Ads normally range from 2$-4$ for different networks. Lets move towards the calculations part.
Approx Daily Page Views : 10,00,000
Approx Monthly Page Views : 3,00,00,000
The website displays 2 CPM Ad banners & 1 Pop up Ad while we did a quick check, which means that on every page load 3 times an ad is displayed.
3 * 3,00,00,000 * 1$[CPM] / 1000 = 90000$ / month *12 = Approx 10 Crore Rupees / Year
These calculations are based on $1 average CPM.But indianrailways is a huge and it is a official website of Indian railways, it surely get great advertising plans for just showing ads , they can get good income.
So this is really huge! What do yo think..let me know in comments.
