NEW DELHI: Internet browser firm, Opera Software of Norway , which recently launched operations in India , is poised to double its subscriber base in the mobile space from 5 million now to 10 million over the next six months.
It is also looking to increase its PC-based browser subscriber base to about 10 million by December 2010. To achieve targets, the company has entered a joint collaboration with Indian mobile makers like Micromax and a host of Chinese operators selling phones in India.
Opera Software India, the Indian arm of Norwegian parent, is also in talks with Vodafone Essar, Airtel , Idea Cellular and Uninor.
Lars Boilesen, chief executive officer, Opera Software told ET: “We have recently launched our 100% subsidiary in India. It is in talks with Airtel, Idea and Uninor for bundling Opera Mini—our mobile browser—with their products. The aim is to add 5 million additional customers in India by December 2010.”
Chinese mobile operators including Meta-Tech and Huwaei Mobile will be bundling Opera Mini with their mobile sets increasing the number of subscribers for the browsing software.
“A large number of Indian consumers use a lot of data and telecom operators have launched a number of services to cater to them.
Opera Mini—the internet browser for mobile phones—will fit into these space and will offer for better browser experience for cellphone owners. The best part about Opera Mini is that it fits into all sorts of phones, even the low-end 2G or 2.5G enabled phones,” Mr Boilesen added.
The browser major’s business model includes handset makers and telecom operators offering data-plans based on Opera Mini. The revenue comes from the manufacturers as well as the telecom operators.
“On the PC front, we are looking at enhancing our base from about 5 million to 10 million in India over the next six months,” he said.
The company has also designed an off-theshelf browser optimised for 3G-service and would be launching it in India at a time when 3G services are rolled out in India. In a bid to spruce up its marketing effort, here, Opera is putting its sales force in place and is in the process of recruiting engineers for pre-sales development .